Toluna is an online survey community owned and operated by global market researchers, Toluna Group. In this community, panelists known as Toluna Influencers, come together to share their ideas on a variety of topics covering all industry sectors. Collectively, these individuals help in shaping the direction of products, services, and advertisements of Toluna’s clients.
Membership & Registration
Signing up to the community is free and membership is open to residents in over 50 countries. Residents who are at least 15 years or such other age as specified by geographic location can join. Registration to the panel requires filling out a basic form of 9 questions. This is followed by an e-mail to finalize the registration. Upon confirmation, new members are awarded 500 points as a welcome gesture to the community. From here, members are encouraged to complete the demographic and profile surveys. This information increases the chance of being invited to participate in surveys which are more relevant. Profile surveys credit 100 points for each one completed.
Members earn credits for participating in daily surveys, focus groups, product reviews and many other offers. The panel is set up for members to choose surveys in categories that are of interest to them such as Video games, Travel, Shopping, and Media. Majority of the online surveys can be completed within 20 minutes. The time it takes for survey credits to be applied varies. Some offers are credited within a few days while others are credited within weeks after the survey has closed.
Toluna uses a point-based reward system in which 3,000 points are equivalent to $1. These points remain valid for 12 months and points not used within this period will automatically expire. After earning at least 30,000 points members are able to request payment. It generally takes between two and eight weeks for rewards to arrive. There are many options to choose from including PayPal, Amazon, GameStop, Fandango Gift Card, Dell Gift Card, Overstock and more.
Members are free to share their referral links on whichever platform they choose. For every referral who completes a registration to join the community, 500 points will be credited to member account, with a limit of 10 new referrals per month.
The Toluna App is available for Android and iOS. The iOS version is currently available in over 20 languages. Addition of translations is an ongoing process and periodically new ones will become available. The App supports the website features and facilitates long surveys, access to the rewards center and quick polls, just as on the website.